That’s my name! – I like you!...

If someone you know asks you a favor, we prefer to say yes. If someone you don’t know mentions a name of a friend you will also prefer to say yes to a following request. The fact that you like someone, makes you willing to say yes. That is why companies will try to make you like them. Looking good? Good for you! Not only is it pleasant to look good, but people will like you more. Olson and Marshuetz found lots of benefits, so they called it the halo effect. Just one positive characteristic, and the overall expectations and ratings of a person become very positive. They found influences in: hiring, payday, judicial processes, getting help, persuading, … (lots of references, see below). Look alike? Also perfect! The same effect will occur, people will like you more. It does not matter if you are similar in opinion, personality traits, background, lifestyle, or clothing style (Burger et al.) it all does the trick. How liking works People who look like us might be like us. That enhances the chance that we like them. We like to be liked. It doesn’t even matter if the liking is real, or if it is just flattery meant to trick you. We tend to believe flattery and the comments don’t even have to be accurate (Drachman, et al.). We easily like people whom are familiar, and that familiarity can exist in many ways (Monahan et al.). Liking also works with objects. I once hated uggs and I know many people who thought the same. Even though I am still no big fan, at a point I stopped laughing about these silly shoes. It is the same liking principle: whatever we see often, we...